WHY STUDY NETFLIX ipad VPN

WHY STUDY NETFLIX?Studying Netflix gives us a chance to examine how technology helps firms craft and reinforce a competitive advantage.  We'll pick apart the components of the firm's strategy and learn how technology played a starring role in placing the firm atop its industry.  We also realize that while Netflix emerged the victorious underdog at the end of the first show, there will be at least one sequel, with the final scene yet to be determined.  We'll finish the case with a look at the very significant challenges the firm faces as new technology continues to shift the competitive landscape.How Netflix Works3Reed Hastings, a former Peace Corp volunteer with a Masterʼs in Computer Science, got the idea for Netflix when he was late in returning the movie Apollo 13 to his local video store.  The $40 late fee was enough to have bought the disc outright with money left over.  Hastings felt ripped off, and out of this initial outrage, Netflix was born.  The model the firm eventually settled on was a DVD-by-mail service that charged a flat-rate monthly subscription rather than a per-disc rental fee.  Customers donʼt pay a cent in mailing expenses, and there are no late fees. Netflix offers nine different subscription plans,  WHY STUDY NETFLIX ipad VPN starting at less than $5.  The most popular is a $16.99 option that offers customers three movies at a time, and unlimited returns each month.  Videos arrive in red Mylar envelopes.  After tearing off the cover to remove the DVD, customers reveal a pre-paid return address.  When done watching videos, consumers just slip the DVD back into the envelope, reseal it with a peel-back sticky-strip, and drop the disc in the mail.  Users make their video choices in their ʻrequest queueʼ at Netflix.com. If a title isnʼt available, Netflix simply moves to the next title in the queue.  Consumers use the website to rate videos theyʼve seen, specify their movie preferences, get video recommendations, check out DVD details, and even share their viewing habits and reviews.  In 2007, the firm added a "Watch Now" button next to those videos that could be automatically streamed to a PC.  Any customer paying at least $8.99 for a DVD-by-mail subscription plan can stream an unlimited number of videos each month at no extra cost.